I started thinking about creating a luxury plus size lingerie brand towards the end of 2015. I registered Viva Voluptuous Limited on the 31st of December 2015. Ready to start the New Year with a bang!
It took us most of that year developing our ideas and October 2016 our website went live.
From then on we have gone from strength to strength!
The media often ask me what made me start Viva Voluptuous – and it was out of frustration really! I am a bust size 36DD and found it impossible to find sexy, boudoir lingerie. I found one high street chain with a few size 16 babydolls, but they took a size 8 design, and just added more fabric! That does not work! Furthermore, as they were made in the Far East (flat chested ladies) the piece of fabric covering my boobs were microscopic. They also had underbust pleats, and along with cheap fabric….the outfit went ‘whoosh’, and made me look like an alien spaceship, ready to launch.
I started doing research and found a real lack of pretty lingerie. A famous high street shop had any bra’s bigger than 38 underbust on a dusty shelf in a dark corner of the shop. They were mostly beige and seriously ugly. What a cheek to think curvy ladies want to wear ugly, beige bra’s, whilst all the smaller sizes are made of pretty satins and lace!
So here we are, planning to change the world of plus-size lingerie. And I prefer so use the word ‘curvy’. Let’s face it, we do not call size 6 models ‘minus size’!
So we re-design sexy lingerie that flatters your curves. We start at 36D cup size and roughly dress size 16. We use beautiful, expensive fabrics, satin, French eyelash lace, chiffon, stretch fabric – and we will not tolerate a ‘one size fits all’ sack! We avoid underbust pleats where we can, so the skirts will flatter your tummy and look great on any size booty. And although we do use black, we also use super bright colours – never beige!
The great news is that we are ‘perfecting’ our range – we are listening to you, our clients, and designing what you like. We also have a fantastic range of corsets, from size 14 – 30! These are fantastic, as they can be worn under a jacket, for a night out! And by mid March we will stock fantastic swimwear. No black! Just lovely, bright colours!
We’ve had a few great events since October, including the Liverpool fashion week and our star studded launch party at the Jewel bar in London. The media has been 100% supportive and the top plus-size bloggers in the UK (and some in the US) love what we do in empowering curvy women.
As far as ordering online goes, we’ve sold almost as many glorious lingerie in the United States as the UK, so I suspect we will have to consider a global presence in the next year or so.
This is such a passion for me! We need to celebrate who we are and boost the Body Confidence Revolution!